Western Designers Create Nameless Paints To Change The Way Kids Learn Colors

Ima Moteki, the design duo in Japan, just created a set of Nameless Paints that aim to completely change the way children learn and think about color. Instead of using color names, each white-colored tube of paint is classed with an “equation” showing which major colors, and in what proportions, were used to make the color inside.

The “ Nameless Paint” designers, Yusuke Imai and Ayami Moteki, believe that color labels are usually problematic. “ By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can make by mixing them, ” stated Imai.

In addition to rejecting labels, the paints also teach color theory. The equations within the paint tubes help children understand some of the basic concepts behind color theory and how to mix and create new colors.

More info: kokuyo. co. jp (h/t: spoontamago)